The marketing plan section of the business plan explains how you're going to get your customers to buy your products or services. The marketing plan , then, will include sections detailing your:. The easiest way to develop your marketing plan is to work through each of these sections, referring to the market research you completed when you were writing the previous sections of the business plan. Note that if you are developing a marketing plan on its own, rather than as part of a business plan, you will also need to include a target market and a competitors' analysis section.
Distribution Strategies – Definition, Types & Examples
Pricing Strategy for Your Product or Service | Marketing MO
His specialties include content strategy, SEO, copywriting, and more. When he's not hard at work helping people do better marketing, he can be found cross-country skiing with his wife and their dog. Every business needs a marketing strategy; however, creating one from scratch is easier said than done. That might explain why some companies cut corners on strategic planning and treat marketing like a cost center that eats investment to produce collateral, instead of a revenue driver that connects business with consumers and takes responsibility for growth. This has some significant consequences for our work. Without understanding where your business fits in the market, who your target customers are, and how best to reach them before your competition does, you run the risk of spinning your wheels and failing to grow your business.
Distribution or place is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for the consumer or business user who needs it. This can be done directly by the producer or service provider, or using indirect channels with distributors or intermediaries. The other three elements of the marketing mix are product , pricing , and promotion. Decisions about distribution need to be taken in line with a company's overall strategic vision and mission.
B2B and B2C companies can sell through a single distribution channel or through multiple channels that may include:. You have a second product line for small businesses. Instead of using your sales team, you sell this line directly to end-users through your website and marketing campaigns. You have two markets and two distribution channels. You sell a product through a geographical network of dealers who sell to end-users in their areas.