Samsung's Exploding Galaxy Note 7: A Case Study In How Not To Release A Smartphone
Samsung does not break out manufacturing numbers for smartphones. Industry sources said Samsung makes about 90 percent of all phones it sells in India locally. India, which has the world's second-highest number of mobile phone accounts after China, is the third-biggest market by number of smartphones sold. Low-priced smartphones are the top sellers in a country where many buyers are upgrading from feature phones. Ever since the first iPhone was introduced by Apple in the competition between Apple and Samsung has been the dominant rivalry in the technology industry. With billions of dollars on the line every year the competition is fierce to determine who produces the better smartphone, and consequently, who is the best innovator in technology. Surprisingly, while both companies do spend millions of dollars on advertising, the way they go about advertising is much different.
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For the first time since , Apple saw a decline in its year on year quarterly sales in April , with a 13 percent dip in the sales of its flagship product — the iPhone. On the other hand, Samsung saw a rise in the shipments of its Galaxy smartphone during the same period. With both companies taking each other on more directly and openly through advertising and sales promotion, the competition between them was heating up.