Samsung smartphone case study

Privacy Policy. Through collaboration with Samsung, Medtronic developed a new smart programmer using a Galaxy smartphone that puts incontinence therapy into patients hands. To help clinicians and patients better optimize therapy, Medtronic needed user-friendly mobile devices to adjust the programming of Deep Brain Stimulation implants. Savage Services adopted Samsung rugged devices and mobile ELD apps to improve logistics performance, driver engagement and truck maintenance. Aerospace innovators Tamarack gained a productivity boost through a mobile cloud-based solution partnership with Samsung and RedNight Consulting. Diebold, a financial self-service and security corporation, is improving field service by providing remote video collaboration for its field technicians.
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Case Study on Smartphones

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Samsung's Exploding Galaxy Note 7: A Case Study In How Not To Release A Smartphone

Samsung does not break out manufacturing numbers for smartphones. Industry sources said Samsung makes about 90 percent of all phones it sells in India locally. India, which has the world's second-highest number of mobile phone accounts after China, is the third-biggest market by number of smartphones sold. Low-priced smartphones are the top sellers in a country where many buyers are upgrading from feature phones. Ever since the first iPhone was introduced by Apple in the competition between Apple and Samsung has been the dominant rivalry in the technology industry. With billions of dollars on the line every year the competition is fierce to determine who produces the better smartphone, and consequently, who is the best innovator in technology. Surprisingly, while both companies do spend millions of dollars on advertising, the way they go about advertising is much different.
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Samsung Smartphone Marketing Case Study

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For the first time since , Apple saw a decline in its year on year quarterly sales in April , with a 13 percent dip in the sales of its flagship product — the iPhone. On the other hand, Samsung saw a rise in the shipments of its Galaxy smartphone during the same period. With both companies taking each other on more directly and openly through advertising and sales promotion, the competition between them was heating up.
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