Click to Download. The anchor tenant, the Price Chopper grocery store, has already taken occupancy and the excellent location brings more than 10, shoppers weekly. The Russet Cup, aptly named for the aromatic brown liquid that will fill the cup, fills the void of original cafes in the market area, stands out from its corporate peers with their fast food concepts and fast services. The Russet Cup measures its financial success in terms of increased market share and in earnings. The keys to success will be the ability to offer quality gourmet coffees, take advantage of its small size, and reliance on an outstanding barista staff. The cafe will hand select baristas and offer salaries comparable to the chains.
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