McDonaldization: Definition and Overview of the Concept
McDonaldization - Wikipedia
George Ritzer born October 14, is an American sociologist , professor, and author who studies globalization , metatheory , patterns of consumption , and modern and postmodern social theory. His most notable contribution to date is his concept of McDonaldization , which draws upon Max Weber 's idea of rationalization through the lens of the fast food industry. In addition to creating his own theories, Ritzer has also written many general sociology books, including Introduction to Sociology as well as Essentials to Sociology , and modern and postmodern social theory textbooks. His father and mother were employed as a taxi cab driver and secretary, respectively, in order to support him and his younger brother. Ritzer later described his upbringing as "upper lower class". Ritzer graduated from the Bronx High School of Science in ,  [ self-published source ] stating to have "encountered the brightest people I have ever met in my life".
Part One centres on a discussion of Karl Mannheim's theory of rationalization. The author concludes with a re-evaluation of the McDonaldization thesis and its future. This is exciting, readable, provocative modern sociology that sets out to challenge the dominant trends in the construction of our brave new global world His work constitutes a serious academic challenge from within the very heartland of McDonaldisation and I highly recommend it to those who want to gain a perspective on post-modern society and.
Drawing on Weber idea of rationalization, Ritzer contends that by the end of the 20 th century the principles of fast food restaurants have come to be exported to many other sectors of our everyday life, thus resulting in a process of homogenization. These principles amount to 5: efficienty, calculability, predictability, control through substitution of technology for people and the irrationality of rationality. As mentioned earlier, these five principles have come to be present in many other sectors of our everyday life.
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